Highlights cool tones in blonde, silver, and platinum hair. The Platinum Shampoo uses a blue malva flower extract and behaves in a similar way to a traditional bluing agent. It covers unwanted yellow hues, and makes grey hair appear brighter, shinier, and more silver in appearance.
This product is hypoallergenic / does not contain any of the 14 major allergens listed in Annex II (1169/2011) of the EU Food Information for Consumers Regulation.